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  <url>
    <loc>http://www.janicedejong.com/design-strategies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1389277103791-RKQO6OFBMT2P5C1FAU38/cluster_2.jpg</image:loc>
      <image:title>Design Strategies - Design Strategies</image:title>
      <image:caption>Using future trends as inspiration, and uniting colleagues from Business, Technology and Design, I have led the development of future portfolio strategies for the fast-paced mobile industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1389277103791-RKQO6OFBMT2P5C1FAU38/cluster_2.jpg</image:loc>
      <image:title>Design Strategies - Design Strategies</image:title>
      <image:caption>Using future trends as inspiration, and uniting colleagues from Business, Technology and Design, I have led the development of future portfolio strategies for the fast-paced mobile industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1389746819169-HJH2HGDU5J7TG50MKTOB/amnesty.jpg</image:loc>
      <image:title>Design Strategies - Research Triangulation</image:title>
      <image:caption>Aggregating trend, ethnographic, and usability research findings into a collective “point of view”, highlighting the key insights and strategies that could be taken for particular topics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1388459282306-5FXFGAQFER36MH7336IK/cmf_strategies.JPG</image:loc>
      <image:title>Design Strategies - Colour and Material Strategies</image:title>
      <image:caption>By examining macro level trends, design strategies, and micro level CMF (colour, material and finish) directions, I determine the CMF strategies that work best for a brand’s products.  I can also help develop these concepts for real products by working with paint and material suppliers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.janicedejong.com/communications</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1388462078611-OIPWH7Y4IHONK4LAYMTS/workshop.JPG</image:loc>
      <image:title>Communications - Presentations and Workshops</image:title>
      <image:caption>Inspiring people with the latest trends is one of the most exciting parts of my work, and my passion is reflected in my dynamic, engaging trend presentations and workshops.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1388462078611-OIPWH7Y4IHONK4LAYMTS/workshop.JPG</image:loc>
      <image:title>Communications - Presentations and Workshops</image:title>
      <image:caption>Inspiring people with the latest trends is one of the most exciting parts of my work, and my passion is reflected in my dynamic, engaging trend presentations and workshops.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1388464260498-Q1XQH355LPWY0GJUD2GH/written.JPG</image:loc>
      <image:title>Communications - Reports and Publications</image:title>
      <image:caption>Because I can’t always present in person, I also create detailed, compelling research reports and newsletters to communicate the latest in trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1388461597888-VOCBRXJTJQYWUYVTZAHL/coaching.JPG</image:loc>
      <image:title>Communications - Coaching and Speaking</image:title>
      <image:caption>Because not everyone is familiar with the trend forecasting process, I educate those interested in becoming forecasters themselves, or want to better understand the technique. Whether it's lecturing at universities or working one-on-one, I love sharing my passion for trends.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.janicedejong.com/trend-forecasting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1389748272340-BOUNA3IEAANDBA91Y008/macro_map.JPG</image:loc>
      <image:title>Foresight - Future Macro Trends</image:title>
      <image:caption>I examine weak signals in the fields of technology, science, environment, society, economy, and politics to forecast the "big picture" global trends that will impact us years in the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1389748272340-BOUNA3IEAANDBA91Y008/macro_map.JPG</image:loc>
      <image:title>Foresight - Future Macro Trends</image:title>
      <image:caption>I examine weak signals in the fields of technology, science, environment, society, economy, and politics to forecast the "big picture" global trends that will impact us years in the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1388457173267-QK7R7YK9472QNDEXT5YT/regional.jpg</image:loc>
      <image:title>Foresight - Regional Reports</image:title>
      <image:caption>Every region will have its own unique take on a trend. By analysing these regional interpretations and nuances, I give tools that ensure that global designs and strategies are relevant to local markets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1388464105106-BTNUFYHU15RJJFWPGQLB/sector.JPG</image:loc>
      <image:title>Foresight - Sector Deep Dives</image:title>
      <image:caption>I conduct in-depth research on a variety of specific consumer, design and technology industries, to give pertinent information on what is happening now and what to do next. Areas of research include wearable technologies, social media, packaging, small business, healthcare, industrial design language, marketing strategies, and enterprise.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1388457744242-BD6FN3YSMX1OKHZKGGYM/trade_shows.JPG</image:loc>
      <image:title>Foresight - Trade Show Reports</image:title>
      <image:caption>I visit influential industry trade shows around the world and give detailed reports to provide supplemental insights to those who could not attend.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1388461224976-CX4UNKMW181Q0PCNYNXW/cmf_trend.JPG</image:loc>
      <image:title>Foresight - Colours and Materials</image:title>
      <image:caption>My first love, I forecast shorter (12-18 months) and longer term (2+ years) trends in colour, materials and finishes, with the ultimate goal of creating strategies for production.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.janicedejong.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1499047739165-AX2P3Q8I7AK8J1OP6OHN/headshot_small.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1498869442284-169DXWQZQ4AWVNCDXCFW/Copy+of+IMG_5218.JPG</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1499046080516-Z3HG5Z9R36C0ZEQ08CST/Copy+of+purity+edit+%2819+of+31%29.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Images from a future restaurant concept from 2026, Purity, which focuses on purifying food of contaminants in scientifically-dubious ways.  Above, participants are invited to consume "purifying" silver jellies and charcoal pills at the beginning of their experience. Below, these chelating vessels are designed to remove various toxins and contaminants from food before it is prepared.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1499045956982-2HLKFGA1BILW2GQ7OVZQ/Copy+of+IMG_5449.JPG</image:loc>
      <image:title>Home</image:title>
      <image:caption>I conduct ethnographic and observational research with users to get a sense of future needs. In particular, I use participatory techniques to gain unique user insights, making users part of the design process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1499046051649-6C7PLODP9E7QAVV264KF/Copy+of+_MG_4895.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>I am highly experienced in developing design strategies that include unique opportunity spaces, ideal user journeys, and design languages. I work closely with clients to develop strategies that balance their capabilities and their business context. Future design languages are communicated in a variety of ways, including physical mood boards, to capture the essence of the direction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1499046237806-O9RWW3AGU57LCBS3CZQ6/Copy+of+_MG_4923.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Each of my workshops are unique, tailored to the participants and the specific needs of the project, and focused on generating actionable results. Workshops have spanned several hours to several days, from one to over one hundred participants, from small rooms to virtual spaces across multiple locations worldwide.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.janicedejong.com/vitus-magazine-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1498702569849-HIR270CW8NT10PNRVBQQ/scanning_title_page.jpg</image:loc>
      <image:title>Foresight</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1498702569849-HIR270CW8NT10PNRVBQQ/scanning_title_page.jpg</image:loc>
      <image:title>Foresight</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.janicedejong.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1388464326342-JLTIGLNHZ5WTK5DIS70W/cmf_trend.JPG</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1388459482499-B1BSOS66R2K4WGXPTV8Q/cmf_strategies.JPG</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1388462730331-BPXULZ6R2OMNIBF3U5M8/written.JPG</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.janicedejong.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-10-02</lastmod>
  </url>
  <url>
    <loc>http://www.janicedejong.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1388339028405-BSY9UM43WP02GWX8HNEV/headshot_small.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bdd5d1e4b0911754524dd0/1389369369079-AJZNKK36083IRGT96GJN/current_ss13_mcn_small%281%29.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
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